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Building an economic hot spot - A trio of businesses are helping energize the area around SRQ

MANATEE -- Three new businesses are poised to generate an economic synergy at the southern edge of Manatee County that promises more than 100 new jobs and hundreds of thousands of dollars in tax revenue.

The economic hot spot is being created by three firms that intersect geographically and commercially and rely on the economic strength of the nearby Sarasota-Bradenton International Airport.

First came businessman Oscar Parsons, who, in 2001, paid $3 million for a yawning former Sam's Club building, transforming it with several million dollars' worth of renovation into the Sarasota Bradenton International Convention Center.

The convention center covers 120,000 square feet and can park 1,100 on 20 acres. It will host its first major international convention beginning Jan. 21 when 2,500-3,000 attendees arrive for a travel trade show. It generated about $65,000 in property-tax revenues last year.

The second business is a $15 million, full-service Holiday Inn proposed for six acres on the southwest edge of the convention center property.

The six-story project calls for 90,000 square feet of space featuring 135 rooms, a restaurant and bar. Employees would number 60-80. It could generate $400,000 to $500,000 each year in tax revenues for Manatee County, estimates hotelier Jiten Patel, who is seeking final approval for construction.

A third business, Rectrix Aerodrome Centers Inc., is building a $15 million jetport diagonally across the street from the convention center.

Rectrix is what is known as a fixed-base operator, a business that sells fuel and otherwise caters to private jets and their VIP owners. Going up at the 11-acre site at 8250 15th St. E. is a three-story building that will boast 45,000 square feet of hangar space and 15,000 square feet dedicated to top-drawer amenities for private jet passengers and air crews. The building also will house Rectrix's headquarters.

"There's nothing like it in the country," said Richard A. Cawley, president and chief executive officer of Rectrix. "We're an agent of change in Manatee County."

Cawley said he chose the location of his business because of the airport's obvious draw to those who own and charter jets, but also because of its proximity to the convention center.

Patel said he chose the location for the hotel primarily because it was near the convention center and the airport, but that he expected the jetport would help the hotel succeed as well.

The jetport "will bring a lot of individual plane owners, jet owners to the hotel because they don't have to go too far once they land in the area," he said. "It's complementary."

And Parsons is expecting people from the airport, the jetport and the hotel to patronize the convention center.

"It's all a meshing thing," he said.

Cawley said the area's obvious growth and frenetic business climate attracted him to the area. The company has a smaller location in Hyannis, Mass., and eventually hopes to expand nationwide.

"The Manatee County area and Sarasota area has tremendous growth. A lot of the jet users are already here -- there's congestion at the current FBOs (fixed-based operations)," Cawley said.

On a nearby eight-acre site, Rectrix is also putting up a 110,000-square-foot building to house "hangarminiums," similar to condos except designed to shelter airplanes, with eight units priced from $900,000 to $3 million. Each will be constructed to the owner's specifications and can be sized to accommodate very large aircraft or even fleets of aircraft.

Cawley said he already has 13 prequalified buyers.

This spring, he plans to begin hiring the first of about 50 new employees to man the facility, which is expected to be complete before 2008.

Sarasota-Bradenton International Airport, created in 1941, was the original spark that ignited business development in the area.

Clusters of businesses often pop up in the same vicinity, said Nancy A. Engle, executive director of the Economic Development Council, affiliated with the Manatee Chamber of Commerce.

"They're a natural feed," she said. "You've got a convention center -- where are the people going to stay and, if so, how are they going to get there? You will find by our airport, or the airport in Tampa, hotels, convention centers -- one feeds on the other."

Often, groups of similar businesses set together spur each other by stimulating economic activity while at the same time minimizing financial risks, said Vicki Vega, vice president for small-business development and innovation at the Greater Sarasota Chamber of Commerce.

And, in this case, all three companies expect to get a boost from the economic strength of the airport.

"The airport is your solid stimulus and solid magnet for things," she commented. "It's an obvious win to be in and around the airport."

 

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